Marketing

4 SEO Tactics That Will Help Your Day Spa Outrank The Local Competition

4 SEO Tactics That Will Help Your Day Spa Outrank The Local Competition

If you are a day spa owner you will know that there is a lot of competition within the health and beauty niche and anything you can do to gain an advantage with respect to attracting new clients is welcome. If you were to seek the advice of an experienced SEO consultant, they would tell you that improving the ranking of your website on Google is one of the most effective ways to increase prospects, and ultimately gain new clients.

Whilst they will also tell you that there are well over 200 different factors that Google assesses when determining rankings of local websites, there are certain core actions you can take that can accelerate your website’s rankings improving. In fact, they highlight just 4 of them which, from their experience of helping local day spas, they have found to make a huge difference.

Analyse Your Competition

Many business owners take the view that the less they think about their competition the easier it will be to beat them, but this is a fallacy. Whether it is the business arena, a military campaign, or a sporting event, the more you know about who you are competing against, the more chance you have of taking actions that will counter what they are doing, and ultimately allow you to defeat them.

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By Health Facilities, ago
5 Key Principles For Enhancing The Design Of Your Health Facility’s Website

5 Key Principles For Enhancing The Design Of Your Health Facility’s Website

When it comes time for your health facility to have a new website, whilst you might not be the person who actually creates it, you will still expect, and want, to have some input into its design. If you speak to the website design specialists at www.slinkywebdesign.com.au they will tell you that the more a client can outline what they want the easier it is for them to design it, and more importantly, the better chance there is of a website that works effectively.

One of the great benefits of working with a website design agency is that they will have experts who specialise in each aspect of building it. This means that if you have some ideas for the website, whether they relate to a colour scheme, the content, or the functions your website will perform, they will have someone who can advise you on them.

In your discussions with your website design agency, you must remember 5 core principles that need to be adhered to. It is likely that your website design agency have them within their processes as they design your website, however, it will also help you to contribute your ideas more effectively if you are also aware of them, so here they are.

Simple Is Best

The mistake many business owners, and indeed some poor website designers, make, is they try to include everything they can possibly think of on every page. As a result, pages become cluttered and less than welcoming. You want a website for your health facility that feels welcoming, and which does not confuse visitors the moment they land on the home page.

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By Health Facilities, ago