If you are a day spa owner you will know that there is a lot of competition within the health and beauty niche and anything you can do to gain an advantage with respect to attracting new clients is welcome. If you were to seek the advice of the SEO professionals at www.seoperthexperts.com.au they would tell you that improving the ranking of your website on Google is one of the most effective ways to increase prospects, and ultimately gain new clients.
Whilst they will also tell you that there are well over 200 different factors that Google assesses when determining rankings of local websites, there are certain core actions you can take that can accelerate your website’s rankings improving. In fact, they highlight just 4 of them which, from their experience of helping local day spas, they have found to make a huge difference.
Analyse Your Competition
Many business owners take the view that the less they think about their competition the easier it will be to beat them, but this is a fallacy. Whether it is the business arena, a military campaign, or a sporting event, the more you know about who you are competing against, the more chance you have of taking actions that will counter what they are doing, and ultimately allow you to defeat them.
In the world of SEO, if you analyse your competition to discover what keywords they are ranking for, what content they are using, which backlinks they have, and how they have optimised their website, it can give you a comprehensive list of actions you need to take to help your day spa’s website rank higher.